VK

VK is the largest social platform across Russian-speaking markets, combining a news feed, groups, messaging, music and video in one place — closer in scope to a full portal than to a single-purpose network.

Its communities function much like Facebook Groups but carry more weight: for many brands and media outlets in the region, a VK community is the primary publishing channel rather than a supplement to a website.

It also has an established advertising system and a mini-app platform, making it the practical starting point for anyone marketing to Russian-speaking audiences.