The world's most-used messaging app and the default contact method in many countries.
- Global
LINE is the dominant messaging app in Japan, Taiwan and Thailand, where its position resembles WhatsApp's in Europe — most people use it as their default way to reach anyone.
It goes well beyond chat: payments, news, a sticker economy, and Official Accounts that businesses use for customer service and promotions. In Japan a LINE Official Account is a standard part of a company's customer contact stack.
For cross-border sellers targeting these markets, LINE is usually where support conversations happen, and its broadcast messaging typically achieves far higher open rates than email.
Messaging
The world's most-used messaging app and the default contact method in many countries.
China's main messaging app, also a hub for payments, mini-programs and content.
Messaging app with large groups, channels and a rich bot ecosystem.
Long-running Chinese messenger with strong group and file-transfer features.
Facebook's messaging app, tied to the main account system.
End-to-end encrypted messenger with an open-source protocol.