Zoom

Zoom is the common default for video meetings with people outside your organization, largely because joining works reliably from a link without requiring an account or install.

That low friction is its main advantage: for a call with a client, supplier or candidate, the participant who matters is the one who has never used your tools before.

Free meetings are time-limited for group calls, and its recording, transcription and webinar features are the usual reasons organizations move to a paid plan.