Prime Video

Prime Video is Amazon's streaming service, included with a Prime membership rather than sold purely as a standalone subscription in most markets.

That bundling shapes its position: many subscribers arrive through shipping benefits rather than choosing it for content, which gives it a large base without competing head-on for every viewer.

Alongside its own originals it sells and rents individual titles and hosts add-on channels, so the interface mixes included content with paid items — worth reading carefully before clicking play.