Naver

Naver is South Korea's dominant portal and the country's primary search platform, holding a position closer to a full internet gateway than to a search box.

Its results are unusual by Western standards: rather than ranking the open web first, Naver surfaces its own blogs, cafes (community forums), knowledge answers and shopping listings. For Korean-language queries this in-house content often carries more practical information than external sites.

Anyone marketing into Korea has to work inside that structure — visibility usually comes from publishing in Naver's own properties rather than from optimizing an external website.