Lazada

Lazada is a Southeast Asian marketplace owned by Alibaba, operating country sites across Indonesia, Malaysia, Thailand, the Philippines, Singapore and Vietnam.

It competes directly with Shopee across the region, and the two differ mainly in category strength and campaign rhythm rather than in fundamental model — most serious sellers list on both.

Cross-border programmes let overseas sellers ship into the region without a local entity, though logistics options, commission rates and category rules differ by country site.