ERNIE Bot

ERNIE Bot is Baidu's Chinese-language conversational AI, built on the company's own model family rather than licensed technology.

Its strength is Chinese-language work — writing, summarizing and answering in Chinese with an understanding of local context that models trained mainly on English handle less naturally.

It integrates with Baidu's search and other services, and like all domestic Chinese AI services it operates under content rules that shape what it will discuss.