Canva

Canva is a template-driven design tool that lets people without design training produce presentable graphics, presentations, documents and short video.

Its value is the constraint: templates encode reasonable layout, spacing and type decisions, so the output looks competent even when the person making it could not have made those choices themselves.

That also sets its ceiling — work made from popular templates tends to look like other work made from popular templates, so for brand-defining material it is a starting point rather than a finish line.