Amazon Seller Central

Amazon Seller Central is the console where sellers manage listings, inventory, pricing, advertising and FBA logistics.

Most of the operational work of selling on Amazon happens here: creating listings that match the catalogue correctly, monitoring account health metrics, and responding to policy notices — the last of which can suspend a business overnight if ignored.

Account health is worth watching more closely than sales: order defect rate, late shipment rate and policy violations determine whether the account keeps selling at all.