AdColony

AdColony was a mobile video advertising platform, specializing in full-screen and rewarded video formats inside mobile applications.

Rewarded video — where a user opts to watch an ad in exchange for in-game currency or content — is the format with the highest completion rates in mobile, because the viewer chooses it.

The company has since been acquired and folded into a larger advertising group, so current service details are worth verifying under the acquiring brand.